Seller Benefits
- Buyers come prepared to buy
- Quick disposal reduces long-term carrying costs, including taxes & maintenance
- Assurance that property will be sold at true market value
- Exposes the property to a large number of pre-qualified prospects
- Accelerates the sale
- Creates competition among buyers–auction price can exceed the price of a negotiated sale
- Requires potential buyers to pre-qualify for financing
- The seller knows exactly when the property will sell
- Eliminates numerous and unscheduled showings
- Takes the seller out of the negotiation process
- Ensures an aggressive marketing program that increases interest and visibility
Buyer Benefits
- Smart investments are made as properties are usually purchased at fair market value through competitive bidding
- The buyer knows the seller is committed to sell
- In multi-property auctions the buyer sees many offerings in the same place at the same time
- Buyers determine the purchase price
- Auctions eliminate long negotiation periods
- Auctions reduce time to purchase property
- Purchasing and closing dates are known
- Buyers know they are competing fairly and on the same terms as all other buyers
- Buyers receive comprehensive information on property via due diligence packet
Realtor Benefits
- Generates a list of ready, qualified buyers
- Offers clients and customers new selling and purchasing options
- Increases revenue and market share
- Develops your own market niche
- Assurance that property will be sold at true market value
- Property is sold within a relatively short period of time
- Exposes the property to many potential purchasers
- Auctions bring people in to look at all your listings, not just the auction listing
- Successful auctions result in referrals and return business
- Agents can earn commissions as referring agent/broker, cooperating agent/broker, or as the listing agent/broker
Upcoming Auctions
22160 Hood Street, Athens AL 35613
Simulcast Auction
Wed, Mar 19,
6:15 PM
Thu, Apr 3,
6:45 PM
US/Central
Thu, Apr 3, 6:45 PM US/Central
Estate Auction with LIVE ON-SITE auction held Thursday, April 3, 2025 @ 6:15 PM CST. PRE-BIDDING now available online!
14 Acres Harris Hammock Lane, Taft TN 38448
Simulcast Auction
Thu, Mar 20,
10:00 AM
Sat, Apr 5,
10:30 AM
US/Central
Sat, Apr 5, 10:30 AM US/Central
Living Estate Auction with LIVE ON-SITE auction held Saturday, April 5, 2025 @ 10:00 AM CST. PRE-BIDDING now available onl...
1412 Clinton Avenue, Huntsville AL 35801
Simulcast Auction
Wed, Mar 19,
6:00 PM
Thu, Apr 10,
6:30 PM
US/Central
Thu, Apr 10, 6:30 PM US/Central
Triplex Auction with LIVE ON-SITE auction held Thursday, April 10. 2025 @ 6:00 PM. PRE-BIDDING now available online!
2113 Harris Road, Huntsville AL 35810
Simulcast Auction
Wed, Mar 12,
10:00 AM
Sat, Apr 12,
10:30 AM
US/Central
Sat, Apr 12, 10:30 AM US/Central
Home Auction with LIVE ON-SITE auction held Saturday, April 12, 2025 @ 10:00 AM CST. PRE-BIDDING now available online!
2211 Harris Road, Huntsville AL 35810
Simulcast Auction
Thu, Mar 20,
10:35 AM
Sat, Apr 12,
11:00 AM
US/Central
Sat, Apr 12, 11:00 AM US/Central
Home Auction with LIVE ON-SITE auction held Saturday, April 12, 2025 @ 10:35 AM CST. PRE-BIDDING now available online!
2228 Norris Road, Huntsville AL 35810
Simulcast Auction
Wed, Mar 19,
11:10 AM
Sat, Apr 12,
11:40 AM
US/Central
Sat, Apr 12, 11:40 AM US/Central
ABSOLUTE AUCTION with LIVE ON-SITE auction held Saturday, April 12, 2025 @ 11:10 AM CST. PRE-BIDDING now available online!
2210 Norris Road, Huntsville AL 35810
Simulcast Auction
Thu, Mar 20,
11:45 AM
Sat, Apr 12,
12:15 PM
US/Central
Sat, Apr 12, 12:15 PM US/Central
Home Auction with LIVE ON-SITE auction held Saturday, April 12, 2025 @ 11:45 AM CST. PRE-BIDDING now available online!
2206 Barrywood Road, Huntsville AL 35810
Simulcast Auction
Thu, Mar 20,
12:15 PM
Sat, Apr 12,
12:45 PM
US/Central
Sat, Apr 12, 12:45 PM US/Central
Home Auction with LIVE ON-SITE auction held Saturday, April 12, 2025 @ 12:15 PM CST. PRE-BIDDING now available online!
3202 Whitesburg Drive, Huntsville AL 35802
Simulcast Auction
Sat, Apr 19,
10:00 AM
Sat, Apr 19,
10:30 AM
US/Central
Sat, Apr 19, 10:30 AM US/Central
Estate Retirement Auction
4406 McClain Lane, Huntsville AL 35810
Simulcast Auction
Thu, Apr 24,
12:00 PM
Thu, Apr 24,
12:30 PM
US/Central
Thu, Apr 24, 12:30 PM US/Central
Home Auction
2109 Shady Lane Circle, Huntsville AL 35810
Simulcast Auction
Thu, Apr 24,
12:45 PM
Thu, Apr 24,
1:15 PM
US/Central
Thu, Apr 24, 1:15 PM US/Central
Home Auction
4802 Avondale Circle, Huntsville AL 35810
Simulcast Auction
Sat, Apr 26,
10:00 AM
Sat, Apr 26,
10:30 AM
US/Central
Sat, Apr 26, 10:30 AM US/Central
Home Auction
3102 Greenhill Drive, Huntsville AL 35810
Simulcast Auction
Sat, Apr 26,
10:45 AM
Sat, Apr 26,
11:15 AM
US/Central
Sat, Apr 26, 11:15 AM US/Central
Home Auction
4704 Lumary Drive, Huntsville AL 35810
Simulcast Auction
Sat, Apr 26,
11:30 AM
Sat, Apr 26,
12:00 PM
US/Central
Sat, Apr 26, 12:00 PM US/Central
Home Auction
Cole Auction
1580 Sparkman Drive, Suite 102
Huntsville, Alabama 35816
Phone: (256) 837-0701
Fax: (256) 837-3830
Auctioneer Licensing
Cole Properties and Auction
AL #120
Cole Auction Liquidators
AL #284
Beau Cole
AL #1417
W. Todd Hess
AL #5536