Seller Benefits
- Buyers come prepared to buy
- Quick disposal reduces long-term carrying costs, including taxes & maintenance
- Assurance that property will be sold at true market value
- Exposes the property to a large number of pre-qualified prospects
- Accelerates the sale
- Creates competition among buyers–auction price can exceed the price of a negotiated sale
- Requires potential buyers to pre-qualify for financing
- The seller knows exactly when the property will sell
- Eliminates numerous and unscheduled showings
- Takes the seller out of the negotiation process
- Ensures an aggressive marketing program that increases interest and visibility
Buyer Benefits
- Smart investments are made as properties are usually purchased at fair market value through competitive bidding
- The buyer knows the seller is committed to sell
- In multi-property auctions the buyer sees many offerings in the same place at the same time
- Buyers determine the purchase price
- Auctions eliminate long negotiation periods
- Auctions reduce time to purchase property
- Purchasing and closing dates are known
- Buyers know they are competing fairly and on the same terms as all other buyers
- Buyers receive comprehensive information on property via due diligence packet
Realtor Benefits
- Generates a list of ready, qualified buyers
- Offers clients and customers new selling and purchasing options
- Increases revenue and market share
- Develops your own market niche
- Assurance that property will be sold at true market value
- Property is sold within a relatively short period of time
- Exposes the property to many potential purchasers
- Auctions bring people in to look at all your listings, not just the auction listing
- Successful auctions result in referrals and return business
- Agents can earn commissions as referring agent/broker, cooperating agent/broker, or as the listing agent/broker
Upcoming Auctions
Cherokee Ridge Lots (17), Union Grove AL 35175
Simulcast Auction
Sat, May 10,
10:00 AM
Sat, May 31,
10:30 AM
US/Central
Sat, May 31, 10:30 AM US/Central
Lots Auction with LIVE ON-SITE auction held Saturday, May 31, 2025 @ 10:00 AM CST. PRE-BIDDING now available online!
1522 Phillips Court, Decatur AL 35601
Simulcast Auction
Tue, Apr 29,
12:00 PM
Fri, Jun 6,
12:30 PM
US/Central
Fri, Jun 6, 12:30 PM US/Central
Court Ordered Estate Auction with LIVE ON-SITE auction held Friday, June 6, 2025 @ 12:00 PM CST. PRE-BIDDING now available...
153 Shady Grove Road, Toney AL 35773
Simulcast Auction
Sat, May 3,
10:00 AM
Sat, Jun 7,
10:30 AM
US/Central
Sat, Jun 7, 10:30 AM US/Central
Estate Auction with LIVE ON-SITE auction held Saturday, June 7, 2025 @ 10:00 AM CST. PRE-BIDDING now available online!
Cole Auction
1580 Sparkman Drive, Suite 102
Huntsville, Alabama 35816
Phone: (256) 837-0701
Fax: (256) 837-3830
Auctioneer Licensing
Cole Properties and Auction
AL #120
Cole Auction Liquidators
AL #284
Beau Cole
AL #1417
W. Todd Hess
AL #5536