Seller Benefits
- Buyers come prepared to buy
- Quick disposal reduces long-term carrying costs, including taxes & maintenance
- Assurance that property will be sold at true market value
- Exposes the property to a large number of pre-qualified prospects
- Accelerates the sale
- Creates competition among buyers–auction price can exceed the price of a negotiated sale
- Requires potential buyers to pre-qualify for financing
- The seller knows exactly when the property will sell
- Eliminates numerous and unscheduled showings
- Takes the seller out of the negotiation process
- Ensures an aggressive marketing program that increases interest and visibility
Buyer Benefits
- Smart investments are made as properties are usually purchased at fair market value through competitive bidding
- The buyer knows the seller is committed to sell
- In multi-property auctions the buyer sees many offerings in the same place at the same time
- Buyers determine the purchase price
- Auctions eliminate long negotiation periods
- Auctions reduce time to purchase property
- Purchasing and closing dates are known
- Buyers know they are competing fairly and on the same terms as all other buyers
- Buyers receive comprehensive information on property via due diligence packet
Realtor Benefits
- Generates a list of ready, qualified buyers
- Offers clients and customers new selling and purchasing options
- Increases revenue and market share
- Develops your own market niche
- Assurance that property will be sold at true market value
- Property is sold within a relatively short period of time
- Exposes the property to many potential purchasers
- Auctions bring people in to look at all your listings, not just the auction listing
- Successful auctions result in referrals and return business
- Agents can earn commissions as referring agent/broker, cooperating agent/broker, or as the listing agent/broker
Upcoming Auctions
720 Capshaw Road, Madison AL 35757
Thu, Jan 23,
10:00 AM
Sat, Feb 22,
10:30 AM
US/Central
Sat, Feb 22, 10:30 AM US/Central
Estate Auction with LIVE ON-SITE auction held Saturday, February 22, 2025 @ 10:00 AM CST. PRE-BIDDING now available online!
2700 Churchill Drive, Huntsville AL 35801
Simulcast Auction
Wed, Feb 12,
10:00 AM
Sat, Mar 1,
10:30 AM
US/Central
Sat, Mar 1, 10:30 AM US/Central
Luxury Home Auction with LIVE ON-SITE auction held Saturday, March 1, 2025 @ 10:00 AM CST. PRE-BIDDING now available online!
3113 AL Highway 40, Dutton AL 35744
Simulcast Auction
Fri, Feb 14,
10:00 AM
Sat, Mar 8,
10:30 AM
US/Central
Sat, Mar 8, 10:30 AM US/Central
Estate Auction with LIVE ON-SITE auction held Saturday, March 8, 2025 @ 10:00 AM CST. PRE-BIDDING now available online!
397 County Road 308, Ft. Payne AL 35968
Simulcast Auction
Sat, Mar 15,
10:00 AM
Sat, Mar 15,
10:30 AM
US/Central
Sat, Mar 15, 10:30 AM US/Central
Living Estate Auction with LIVE ON-SITE auction held Saturday, March 15, 2025 @ 10:00 AM CST. PRE-BIDDING now available on...
Jim Robinson
“Hardest working, considerate auction company that gets results!”
LoveLea Woodard Creado
“Great folks! Very knowledgeable, professional, and personable. Highly recommend Beau Cole and the entire Cole Auction team.”
Filiberto Pelayo
“I’ve bought and sold properties through Cole Auction. They are always honest with me and do what they promise.”
Caitlin Lyon
“Our experience with Cole Auction was very positive. They handled everything and were so easy to work with. Our auction took place just about 5 weeks from our initial contact with them. The auction itself went very smoothly, and we were very happy with the final selling price. An individual had offered us $20,000 for the house and lot, but we sold it for $59,000 at the auction – very satisfied!” – Caitlin Lyon
Cole Auction
1580 Sparkman Drive, Suite 102
Huntsville, Alabama 35816
Phone: (256) 837-0701
Fax: (256) 837-3830
Auctioneer Licensing
Cole Properties and Auction
AL #120
Cole Auction Liquidators
AL #284
Beau Cole
AL #1417
W. Todd Hess
AL #5536