Seller Benefits
- Buyers come prepared to buy
- Quick disposal reduces long-term carrying costs, including taxes & maintenance
- Assurance that property will be sold at true market value
- Exposes the property to a large number of pre-qualified prospects
- Accelerates the sale
- Creates competition among buyers–auction price can exceed the price of a negotiated sale
- Requires potential buyers to pre-qualify for financing
- The seller knows exactly when the property will sell
- Eliminates numerous and unscheduled showings
- Takes the seller out of the negotiation process
- Ensures an aggressive marketing program that increases interest and visibility
Buyer Benefits
- Smart investments are made as properties are usually purchased at fair market value through competitive bidding
- The buyer knows the seller is committed to sell
- In multi-property auctions the buyer sees many offerings in the same place at the same time
- Buyers determine the purchase price
- Auctions eliminate long negotiation periods
- Auctions reduce time to purchase property
- Purchasing and closing dates are known
- Buyers know they are competing fairly and on the same terms as all other buyers
- Buyers receive comprehensive information on property via due diligence packet
Realtor Benefits
- Generates a list of ready, qualified buyers
- Offers clients and customers new selling and purchasing options
- Increases revenue and market share
- Develops your own market niche
- Assurance that property will be sold at true market value
- Property is sold within a relatively short period of time
- Exposes the property to many potential purchasers
- Auctions bring people in to look at all your listings, not just the auction listing
- Successful auctions result in referrals and return business
- Agents can earn commissions as referring agent/broker, cooperating agent/broker, or as the listing agent/broker
Upcoming Auctions
3508 Bluegrass Road, Huntsville AL 35805
Simulcast Auction
Thu, Sep 25,
10:00 AM
Sat, Oct 11,
10:30 AM
US/Central
Sat, Oct 11, 10:30 AM US/Central
Estate Auction with LIVE ON-SITE auction held Saturday, October 11, 2025 @ 10:00 AM CST. PRE-BIDDING now available online!
3510 Bluegrass Road, Huntsville AL 35805
Simulcast Auction
Thu, Sep 25,
10:00 AM
Sat, Oct 11,
10:30 AM
US/Central
Sat, Oct 11, 10:30 AM US/Central
Estate Auction with LIVE ON-SITE auction held Saturday, October 11, 2025 @ 10:00 AM CST. PRE-BIDDING now available online!
10307 Leicester Drive, Huntsville AL 35803
Simulcast Auction
Sat, Sep 27,
6:15 PM
Thu, Oct 16,
6:45 PM
US/Central
Thu, Oct 16, 6:45 PM US/Central
South Huntsville Home Auction with LIVE ON-SITE auction Thursday, October 16, 2025 @ 6:15 PM CST. PRE-BIDDING now availabl...
6600 Warrior River Road, Bessemer AL 35023
Simulcast Auction
Fri, Sep 26,
12:00 PM
Fri, Oct 17,
12:30 PM
US/Central
Fri, Oct 17, 12:30 PM US/Central
Commercial Auction with LIVE ON-SITE auction held Friday, October 17, 2025 @ 12:00 PM CST. PRE-BIDDING now available online!
Cole Auction
1580 Sparkman Drive, Suite 102
Huntsville, Alabama 35816
Phone: (256) 837-0701
Fax: (256) 837-3830
Auctioneer Licensing
Cole Properties and Auction
AL #120
Beau Cole
AL #1417
W. Todd Hess
AL #5536